Australian house hunters and sellers warned about using real estate agent comparison websites
24th November, 2016
Real estate buyers and sellers have been warned to be wary of online companies promising to connect them with the best possible agent in their area to help with their property transactions.
Most consumers assume the firms, once contacted, check all the agents operating in their suburb, carry out due diligence on them and then work out which ones best suit their needs. But sometimes they turn out to be simply computer programs aggregating agents in the suburb and passing their details and fees on with no checks or balances â and then claiming commission from any successful agents.
âSome of their claims are very misleading,â says agent Doug Driscoll, CEO of real estate agency Starr Partners. âTo read their ads, youâd assume they do all the legwork for you as the consumer. But most of them donât.
Â âTheyâre just automated systems that, once youâve put in your details, spit out agents and then demand to be paid from the agents â who have often already been in touch with those vendors â and threaten legal action.â
One of the services, Local Agent Finder, says theyâre in the process of improving their operation. Chairman and one of the founders Rupert Greenhough says more information will be provided to consumers, with endorsements from other customers later this year or early next.
âAnd on the agent side, a new agent portal is being progressively rolled out at the moment,â he says. âFrom time to time, weâll inevitably have disagreements but over time weâre working to increasingly reach out to our customers.â
But NSW Fair Trading is now monitoring operators after being notified about their actions. A spokesperson said theyâve been alerted to the business model used by âvarious real estate aggregator servicesâ.
âEnquiries to date have not identified any breaches under the Property Stock and Business Agents Act or Australian Consumer Law,â she said. â[But] as this business model is relatively new in the property sector, Fair Trading is continuing to monitor operators.â
In Victoria, some companies have been sending out emails and then demanding that agents pay it commission.
Ash Marton of Ash Marton Realty in Frankston was so outraged by the demands of Local Agent Finder, he refused to pay, despite threats of court action.
âTheyâre trying to make money from jam, from doing nothing,â says Marton. âTheyâre preying on people who are too busy to do the searches and instead just send out a batch of automatic emails and then think they can charge us a 20 per cent referral fee.
âThey said theyâd given us 200 âleadsâ in the last 12 months but, of course, they were only able to supply us with the consumerâs details with 55 and of those only nine were serious and most of those we knew the people anyway, and had been already talking to them. We call it the âbottom feederâ model of business.â
Local Agent Finder then took action in the Victorian Civil and Administrative Tribunal against Marton, on five claims, totally $11,000. Marton decided to contest all five.
âI thought I have to fight them on principle,â he says. âItâs not fair to either estate agents or to their customers that they operate this way.â
At the Tribunal, on the day of the hearing, Sellmycastle Pty Ltd, trading as Local Agent Finder, suddenly withdrew all its claims. When Marton posted his victory on his agencyâs Facebook page, it received 423 âlikesâ and comments from a variety of both consumers and fellow agents, outlining their outrage after also having dealt with the company.
Greenhough says his company is now working with franchise groups to see how they can address such problems. Currently, if an agent hasnât conducted an appraisal on a property within the last 60 days, itâs considered that the agency doesnât have a prior relationship with a customer. Thatâs now being increased to 90 days.
âThere have certainly been situations where we have ended up taking recovery action because we canât reach agreement with an agent,â he says. âThere is tension, but we try to strike a balance. Over time, weâre increasingly reaching out to our customers and, as a growing business, I canât say we donât have disagreements along the way, but we are very attuned to them and are finding ways to improve our service.â
Driscoll, however, says that outrage is now being voiced around the country about Local Agent Finder. âIâm all for disruptive business models entering the real estate industry but when they run on an automated system that doesnât take so many factors into account, it can be very Â deceptive,â he says.
âI think a lot of consumers are being misled.â